圣象成都北富森 | 艺术x零售x咖啡x行业互联
圣象成都北富森店，地处繁茂时尚行业商圈之中，在竞争激烈的行业终端零售中，若想脱颖而出，则需要不同以往的展厅空间设计模式。
随着零售行业的不断发展变化，身处新零售与社交媒体时代，单一的零售模式不在吸引消费者的需求。因此，让消费者拥有便捷多层的消费体验变得尤为重要。
POWER DEKOR Chengdu North Fusen-noble House is located in a bustling fashion industry business district. In the fiercely competitive industry of terminal retail, if you want to stand out, you need a different exhibition hall space design model from the past.
With the continuous development and changes of the retail industry, in the era of new retail and social media, a single retail model is no longer attractive to consumer demand.Therefore, it is particularly important to provide consumers with a convenient and multi-layered consumption experience.
尝试从餐饮、零售、艺术、展览等多层商业业态的空间联动融合，以流畅自然的方式带领消费者一起去探索艺术、商业与空间的关系，成为在沟通 与创作初期交涉最多的话题。
Attempting to integrate the spatial linkage of multiple commercial formats such as catering, retail, art, and exhibitions, and leading consumers to explore the relationship between art, commerce, and space in a smooth and natural way, has become the most discussed topic in the early stages of communication and creation.
多元复合
多业态联动融合
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圣象地板成都北富森店与瑞幸咖啡联结，增加了空间体验的丰富性，营造出特色鲜明的复合型展厅。以咖啡切入零售空间，
将“客流”进一步转化为“客留”，使得咖啡场景服务于品牌，场景得以连接与打通，势必将让品牌与消费者心理创建起更加紧密的链接。
The connection between the Chengdu North Fusen-noble House and Luckin Coffee on the POWER DEKOR enhances the richness of the spatial experience and creates a distinctive composite exhibition hall.By entering the retail space with coffee and further transforming "customer flow" into "customer retention", the coffee scene serves the brand, and the scene can be connected and connected, which will inevitably create a closer connection between the brand and consumer psychology.
内容与形式的结合
产品序列感结构的搭建
——
序列感结构的模块化是消费者与产品接触的重要方式之一，构建功能模块与形式美感的表现中寻找平衡点，使模块化骨骼在不同区域内“各司其职”。
The modularization of sequence structure is one of the important ways for consumers to interact with products,Strive to find a balance between building
functional modules and expressing formal aesthetics, Enable modular bones to perform their respective roles in different areas.
共性与个性在空间中肆意流动延伸，感知亦在此被无限放大扩展开来。
Commonality and individuality flow and extend freely in space, and perception is also infinitely amplified and expanded here.
内容与形式的结合
产品序列感结构的搭建
——
序列感结构的模块化是消费者与产品接触的重要方式之一，构建功能模块与形式美感的表现中寻找平衡点，使模块化骨骼在不同区域内“各司其职”。
The modularization of sequence structure is one of the important ways for consumers to interact with products,Strive to find a balance between building
functional modules and expressing formal aesthetics, Enable modular bones to perform their respective roles in different areas.
Homelegend国际高端私享品牌
以“私享”之名，重新定义时代新高端
——
圣象地板作为地板行业的领头羊，一直坚持“中西合璧”的创新之路，“融合”之风与个性潮流的设计理念。旗下更是拥有如Homelegend等国际化高端品牌。
As a leader in the flooring industry, POWER DEKOR flooring has always adhered to the innovative path of "combining Chinese and Western elements", the design concept of "integrating" with personalized trends. It also owns international high-end brands such as Homelegend.
静谧之地
灵感创想，生活万象
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圣灵感来自德国黑森林，意在将楼梯打造成穿梭在林间的栈道。
自上而下的大板展示模块与纵向延伸的LED屏幕并列其间，犹如林间密林，链接着不同场域空间，相互共通，混合与交叉。
Inspired by the Black Forest of Germany, the intention is to create a staircase as a boardwalk weaving through the forestThe top-down display module of the large board is parallel to the vertically extended LED screen,Like a dense forest in the forest, it connects different fields and spaces, sharing, mixing, and crossing with each other.
流动的空间
情感对话
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空间的流动性对于整个空间体验具有至关重要的作用。
精心设计了每块区域，确保每个空间都能吸引消费者的探索欲，引导其在空间中穿梭流动间发现新奇之处。
The fluidity of space plays a crucial role in the overall spatial experience.
Carefully designed each area to ensure that each space can attract consumers' curiosity for exploration, Guide it to shuttle through space and discover novelty in its flow.
以环保为主题的艺术木门展示区，通过不同材质搭配，增加空间的层次，再增加了一些灯球、白石小道具，
即刻与周边氛围营造联动打造一个强体验感的场域，让集中展示不再单调乏味。
The artistic wooden door display area with the theme of environmental protection uses different materials to increase the level of the space, and also adds some light balls and white stone props.It instantly creates a linkage with the surrounding atmosphere to create a field with a strong sense of experience, making centralized display no longer monotonous.
人与物的对话
塑造精致氛围感
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品牌基因在空间中的运用，不断地激发出消费者的视觉反差感。
引起注意力的同时，不断传递着品牌自身理念与文化审美。
The application of brand genes in space constantly stimulates consumers' visualcontrast. While attracting attention, it constantly conveys the brand's own philosophyand cultural aesthetics.
通过空间视觉设计呈现圣象品牌的精致感，制造感官好奇与刺激，将圣象品牌理念植入到这种“体验感”中，营造出年轻化、内容化、时尚化的氛围感，让品牌根植到消费者心中。
Presenting the exquisite sense of the Holy Elephant brand through spatial visual design,Creating sensory curiosity and stimulation, embedding the brand concept of the POWER DEKOR into this "sense of experience",Create a youthful, content oriented, and fashionable atmosphere, so that the brand can be rooted in the hearts of consumers.
艺术展陈空间成为极具视觉吸引力的存在，仿若开启一段和艺术的对话......
利落简洁的空间线条，保证了展陈空间格局的规整性，同时让产品陈列犹如艺术品般，以更加纯粹的方式呈现。
The art exhibition space has become a visually appealing presence , as if opening a dialogue with art......
The clean and concise spatial lines ensure the regularity of the exhibition space pattern,At the same time, make the product display like a work of art, presenting it in a more pure way.
